Coral8 Selected by shouldi to Power Next Generation Social Networking Services
Complex Event Processing enables shouldi to deliver personalized, trusted, in-the-moment social advice anywhere, with anyone
MOUNTAIN VIEW, Calif., April 7, 2008 -- Coral8, Inc., a leading provider of Complex Event Processing (CEP) software, today announced shouldi, a next generation instant social advice network, has selected Coral8 Engine to enable a new class of in-the-moment social advice services for its customers.
“After evaluating a number of CEP vendors, we have determined that Coral8 Engine is the best fit for our requirements,” said George Hoenig, shouldi founder and CEO. “Coral8’s familiar, SQL-like language, native support for XML, and email adapters will minimize our development effort. The high-performance, scalable engine will allow shouldi to deliver a broader range of trusted, instant social advice services to our users. Additionally, the backing of Coral8’s professional services and engineering teams -- by quickly delivering new functionality according to our needs -- ensures rapid and smooth integration today and continued fit with our needs over time.”
Social networking is a huge and profound online phenomenon. According to comScore, approximately half a billion unique users worldwide are members of social networks. Membership continues to grow rapidly in all regions.
Mr. Hoenig emphasizes that social networking must evolve to meet the expectations of young adults who are more mobile, connected, and interactive than ever. “Social networking can no longer be just a tool to share experiences with friends through photos and blogs after the fact,” he added. “These services must be embedded in everyday shopping, dining, dating, adventure and entertainment experiences as they are happening. Users expect instant, spontaneous communications with anyone, on any topic, communicated any way whether they’re out shopping and wondering which pair of jeans looks best on them or looking for nearby sushi restaurant with no wait.”
shouldi will leverage Coral8’s CEP Engine for immediate tabulation of advice responses across the site’s mobile messaging, instant messaging, email and web communications bridges. The engine will be used to provide real-time trust analysis by user, topic and geography. Finally, the engine will enable shouldi to update leadership statistics in real time.
“Coral8 is delighted to have shouldi using Coral8 Engine to power their customer-driven real-time environment,” said Terry Cunningham, Coral8 CEO. “This announcement demonstrates Coral8’s broad experience in major and growing verticals that includes social networking, enabling delivery of trusted, in-the-moment advice that is fundamental to shouldi’s anyone, anytime, and anywhere communications.”
About Coral8
Based in Mountain View, Calif., Coral8, Inc. is a leading provider of software for Complex Event Processing (CEP). Bringing together high-performance, innovative SQL-based programming language and enterprise-class features, Coral8 Engine is the fastest, lowest cost way to build and deploy powerful, sophisticated CEP applications. Coral8 is speeding the delivery of critical business information for customers worldwide, including Fortune 500 companies and global leaders within financial services, e-commerce, telecommunications, transportation, government and other rapidly growing vertical applications. For more information, visit www.coral8.com or call (650) 210-3810.
About shouldi.com
shouldi.com is a next generation instant social advice service. shouldi lets you get advice on any topic, from anyone, communicated any way and answered when you need it, whether it’s five minutes or five days. With shouldi, you can get advice from friends, experts, or the whole shouldi community using mobile phone text or photo messaging, instant messaging, email, or the web. shouldi is a privately held company headquartered in Mountain View, CA. For more information, please visit www.shouldi.com.
Media Contact
RJ Bee or Katy Garlinghouse
Schwartz Communications
(415) 512-0770
coral8@schwartz-pr.com
Anna Luo, Director of Marketing
Coral8, Inc.
(650)210-3819
anna@coral8.com